It’s my absolute pleasure to share with you the newly completed nursery of brand strategist & the brains behind Luxe + Lillies, Keely Hirschmann. Keely and I first connected through Instagram and bonded over our 1-month-apart due dates + a mutual love for crisp, minimal design. She’s the kind of person, where 5 minutes into meeting her, you feel like you’ve already been friends your entire life.
One afternoon over lunch in late December, she showed me an iPhone snap of how her nursery was coming together, and my knee jerk response was to ask if I could share the space on Francois et Moi. I love the minimalist approach Keely took with clean, white walls and furnishings, balanced with natural textures and playful accents. What a lucky baby, wouldn’t you say? I hope you have as much fun as I have exploring the nursery and learning a bit about Keely and her design inspiration for the room!
First up, tell us a little bit about your brand-strategy background and blog: Luxe + Lillies? How did you get into brand-strategy? What do you hope readers take away from your site?
I started Luxe + Lillies what feels like ages ago for a class my senior year of college [where have 8 years gone!] when blogging was just becoming something and it was a really fun creative outlet. I’ve left and come back to it many times but my hope with it going forward is that it’s a lifestyle hub where readers can find helpful information on travel destinations, interior inspiration, wellness tips and tricks that are easy to achieve and general lifestyle inspiration that is practical. I got into brand strategy really without meaning to! Brand strategy were my favorite classes in business school but I didn’t think too much about it after college. I have some immensely talented entrepreneurial friends who often came to me for advice on starting/growing their businesses. I loved the “work” I was doing helping other women in creative fields and watching their small businesses grow!
Congratulations on expecting your first baby! What are you most looking forward to? What are you nervous about?
Thank You! I’m most looking forward to [of course!] meeting him, but I think I’m really looking forward to seeing the world through his eyes. My husband and I have been together almost ten years and have shared countless experiences, places and people who have shaped us into who we are today. We think and talk a lot about how some of those same experiences could influence our child’s life and we are so much hoping to offer him those opportunities. I’m nervous about having a January baby in Minnesota and how I’m going to keep him warm 😉 And also, sleepless nights.
For kids, the old cable car line and play area that sits just above the Lake Harriet Bandshell can’t be beat, it makes a fun date night to grab a Pizza from Hello Pizza or Pizza Lola before-hand and enjoy whatever entertainment they have going on in the Bandshell during the summer. I’ve found the best baby stuff at Pacifier in the North Loop, the North Loop in general has so many unique shops!